How Bamboo Flooring Creates Competitive Competition

Today's society is increasingly promoting environmental protection. With its excellent quality and appearance, bamboo flooring has become a new favorite of consumers.

Bamboo flooring has good aesthetic appearance, straight texture, elegant color, rigid and smooth, high hardness and fine texture, which can add a lot of cultural atmosphere to the living room. Bamboo flooring in the long run is likely to become the direction of development of the home improvement flooring industry. Judging from the current situation, China's bamboo flooring is about to usher in its spring. Then, all floor companies can enter the bamboo flooring market with ease, create a strong brand, and create a brand era of bamboo flooring consumption.

The so-called brand is a representative of a product. A strong brand is the first representative of a product. When a consumer produces a certain demand, a strong brand naturally emerges in front of him the first time.

Strong brands can improve corporate sales. When the floor price is the same, the product sells much more than the competitor; when the sales volume is the same, the price is more expensive than the competitor; in the same sales cycle, the shipping speed is faster than that of the competitor; the long sales period is longer than the competitor. A strong brand can also create a blue ocean market, and it can also cut a piece of its own territory in the fiercely competitive Red Sea market until it changes its market structure, becomes an industry champion, and leads the industry.

The current floor market is still occupied by wooden floors. The outlook for bamboo flooring is very good, but it is still in a weak position. It is a latecomer to the market. How can the bamboo flooring seal the victory in the face of unfavorable situations?

See the reality and set the goal rationally: Do not attempt to surpass the wooden floor in a short period of time and become the boss of the floor market. To capture the attitude of later market cuts, differentiate the wood floor market, focus on the goal, and strive to become the champion of the bamboo flooring market, change the market structure, and lead the development of the bamboo flooring market.

Focus resources, strategic focus: focus on corporate strategy. At present, most of China's bamboo flooring companies are mostly small and medium-sized enterprises. They have weak strength and insufficient resources and are unable to support the diversified development of enterprises. If you blindly go on projects, you can only cause a dispersal of funds and there is a shortage of "blood supply". Any project is also not specialized or strong. If companies choose bamboo flooring as an investment field, they should concentrate their resources and make every effort to become the leader in the bamboo flooring industry.

With long-term vision, focus on brand building: a brand is a category product, do not attempt to use the same brand to both bamboo flooring, wood flooring, or other bamboo derived products. The modern marketing warfare is actually a preemptive consumer cognitive war. Whoever wins the consumer's cognition wins the market. A brand, if it covers multiple categories of products, will reduce consumer awareness.

Emphasis on focus, special marketing: A branded product, even if it is specially developed for bamboo flooring, it may derive a series of products. Do not attempt to make these series of products blooming, and what series are best-selling. Enterprises should focus on selecting one or two products and go all out to make it a single product sales champion.