From behind the scenes to the foreground hardware brand enters the consumer vision

The status of hardware in the home is so important, but the domestic high-end home hardware market and the profitable brand market are mostly occupied by imported hardware companies. The hardware accessories of major famous brands of furniture and cabinets are basically covered by imported hardware companies such as Blum, Hettich and other European companies. The use of German or Italian hardware accessories has become the biggest selling point of furniture after plates. The hardware industry is gradually moving into the consumer's field of vision from the invisible brand. Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, the product technology content is increased, the company has independent patents and designs, and the emphasis on brand building and marketing is the long-term development of the company. The best choice.

A hardware manufacturer that has been making OEM production for a long time believes that due to long-term export abroad or for foreign investment, many domestic companies are very strong in product quality. The key lies in changing the previous practices of heavy production and light brands, and strengthening brand management capabilities and corporate image strategic awareness. This will surely achieve its due market position. With the vigorous development of domestic cabinets, sanitary ware, and other home industries, most companies have begun to pay attention to the vast domestic market. Export to domestic sales has become the focus of corporate strategic development. Home hardware companies are deeply aware of this. In the future, our goal is to deeply intervene in the domestic high-end market. We are already doing research.

Enterprises do not have enough funds to ensure that product design and technological content can not be improved, plagiarism and accepting orders from overseas companies become the ultimate choice for business survival. This will inevitably lead to the absence of domestic hardware accessories in the high-end market. The outward trend of domestic home hardware companies is obvious. At that time, although there were many internal enterprises in the industry, due to the low cost and fierce competition, most companies were relying on lowering the price of their products to obtain the market. In this way, corporate profits were very high. Low, basically can only reach the state of maintaining production, but it is difficult to make money. The consequences are low product prices, low added value, and low profits. Companies do not have enough funds to continue to develop. If the enterprise can not progress, the industry will be difficult to upgrade, resulting in unsatisfactory results.

In the integrated bathroom design, water temperature automatic adjustment of bathroom accessories, card locks, automatic doors, sensor switches, etc. have also begun to enter people's lives, providing the necessary conditions for the home to the direction of intelligent development. Intelligence is a major trend in home hardware development. Some people say that home life is more and more important to individuals, and the requirements for home comfort are also increasing. The lazy style of life that people want nowadays requires hardware to be more humane and intelligent. This is more evident in the cabinet industry where hardware use reaches 35%. Such as the introduction of electronic smart pumping in the field of foreign high-end cabinets, to achieve a simple design of the cabinet without handles, explosive. The use of new types of damping and slide rails has enabled cabinet drawers to carry heavy load, no rebound, and no leakage, while extending the service life of the damping and slide rails.

Home hardware is more emphasis on its mechanical properties, rust resistance, moisture resistance, fatigue properties of moving parts and other qualities. In today's increasingly demanding personalization and integrity at home, home hardware must not only satisfy the above-mentioned functionality, but also have an eye-catching ornamentation and overall integrity with the overall home improvement style. Take the most common handle, the current market in addition to the stainless steel handle, there are black, bronze, light chromium, pearl nickel plus transparent paint, in the shape, there are European, Chinese, conventional, shaped, etc. And so on, to meet the diverse needs of consumers. What's more, the Good International Group has launched a 2-carat diamond handle at the 2009 International Building Materials Decoration Fair following the launch of a pure gold handle worth RMB 108,000 in 2008. Home decoration hardware development trend is evident.

Industry sources said that the value of hardware accessories in furniture accounted for 5%, but the operating comfort accounted for 85%. The importance of hardware accessories in furniture can be seen. Home hardware can be divided into general and special categories according to the settings. The former includes hinges, hinges, slides, etc. The latter includes bathroom hardware and kitchen accessories. Among them, hinges, slide rails, hinges and locks are used most frequently in life and are therefore more important. In recent years, due to the continuous improvement of consumer demand, greater demands and higher requirements have been placed on hardware accessories. Take the furniture industry, the quality and grade of furniture is mainly reflected in the selection of hardware accessories. Inconvenient use of furniture, to a large extent, is due to the improper selection or lack of hardware accessories. As the industry puts it, as long as there are corresponding hardware accessories, very complicated multifunctional furniture can be produced.