Flooring companies compete fiercely

With the intensification of market competition and the increasing rationality of the concept of consumer spending, the phenomenon of homogenization of products in Flooring companies is becoming more and more serious. As flooring companies continue to expand their markets, the costs of publicity and sales are also rising. Due to the limited manpower and financial resources, floor manufacturers are increasingly concerned about how to choose an effective and economical channel model so as to effectively expand the market and achieve the maximum output with the minimum investment. Therefore, the channel has always been in a fierce competition. .

There is a debate over the choice of venues in the flooring industry. Insiders believe that the development of the floor is relatively late for electric and other enterprises. In addition to the traditional dealer channels, there are also some disputes over the selection of the store in the flooring industry. Are there any large-scale stores? The problem that should be settled is that depending on the size of the company, there are also differences between the various viewpoints. The substantial problem lies in the fact that the channel construction of the flooring industry is not the same as the electric appliance and has formed a relatively mature model. Suning, Gome and other large appliances The monopoly status of the stores determines that only electric manufacturers can settle in to gain market share.

The channels of the flooring industry have not reached such a monopoly position. Therefore, there will be a debate in the industry whether or not there must be large-scale stores. In addition, the particularity of the products in the flooring industry has to some extent constrained the entry of some enterprises into large-scale stores. Floors are after-sales products, after-sales problems must be to the factory to the site. If there is no perfect dealer network in the local area, blindly entering a large shopping mall cannot survive for a long time.

At the same time, this characteristic of the flooring industry also determines the barriers for the flooring industry to develop new channels. The author understands that at present, some large-scale floor companies have stepped in or are about to intervene in e-commerce, but e-commerce development must have marketing outlets in various regions and have relatively complete after-sales service capabilities, so many companies do not have the ability to expand new channels.

According to the author's understanding, in the construction of traditional channels, the methods of the various companies are not the same. Some enterprises choose to spread the network widely and cultivate new agents. After a period of inspection, they will survive the inspection. This method of selection may lead to real money in the sand, but it may also result in high costs and create a bad impression on the brand image in the minds of consumers. More companies may choose to merge and choose among some mature agents, and use the channels of other brands for their own use. This is a relatively easy and effortless solution, but at the same time, companies should also be loyal to the distributors. There is some degree of doubt.

During the visit, the author discovered that, in addition to vigorously expanding traditional channels and expanding market share, some large-scale large-scale brand enterprises have also begun to engage in new channels to increase the promotion of new types of channels; of course, there are also new ways to build personalized channels. factory.

Ebb Tide Channel is king In this era when this channel is king, the author believes that enterprises that can stand out in an inspiring market competition environment must choose the most appropriate channel construction method according to their own characteristics, whether it is to consolidate the existing Channels, or the development of new channels, are one of the company's development strategies.

The industry believes that the flooring industry is relatively low threshold, there are many workshop-style production chain. Under the test of the market, the flooring brands will continue to make the survival of the fittest, the model of the entire industry will be more mature, and the brand and number of flooring companies will continue to be optimized.