Exports blocked domestically optimistic about the floor industry to accelerate "occupy" the domestic market

Recently, the U.S. Department of Commerce announced the preliminary results of the "double reverse" investigation on Chinese flooring. Deng Dexiong, the first-level commercial secretary of the Fair Trade Bureau of the Ministry of Commerce, recently introduced the "double" at the annual meeting of the floor professional committee of the Wood and Wood Products Distribution Association. Two companies in the anti-crime case were ruled as zero tax rates, another had a tax rate of 2.25%, and 127 companies would be taxed at 70%. It is reported that the "double anti-" investigation involved 169 enterprises.

“In 2011, although the international situation has not seen any significant improvement, the domestic market has shown broad prospects.” Zhu Guangqian, chairman of the Wood and Wood Products Circulation Association pointed out at the meeting that besides the steady growth of rigid demand housing, China will also During the 12th Five-Year Plan period, 36 million sets of affordable housing will be built. “As long as we seize the opportunities of domestic demand, we will achieve transformation, breakthrough, and leapfrogging, and companies will usher in new development.”

In response to this, some floor companies that once occupied relatively high levels of export business have stated that they have begun to expand the domestic market and accelerate the deployment of second- and third-tier cities. Liu Shuozhen, chairman of Living House Flooring, said that if a flooring company wants to base itself on the domestic market, it must focus on the research and development of its products and continue to introduce new products or improve existing technologies. For example, to increase the wear resistance of laminate flooring, wear resistant particles such as natural marble powder, vinyl resin, etc. can be exploratoryly added to the floor surface. At the same time, Yang Meixin, deputy director of the floor professional committee of the China Wood and Wood Products Distribution Association, revealed that the association is participating in the formulation of the “Wood Floor Marking” part of the national standard “Marking of Commercial Wood and Products” in response to the irregularity of the existing wooden floor signs. In order to further regulate the domestic floor market.

In addition, Xu Min, deputy director of the circulation promotion center of the Ministry of Commerce, also put forward higher requirements for the sales model of circulation enterprises. He believes that circulation companies can only promote the development of the floor and even the entire building materials industry by changing only the current "low-cost development" of the "pitch system" and breaking through the formation of simple property leases.