The key words highlighted in this activity are: cooperation · creation · leapfrogging. "Cooperation" refers to the docking of "production-learning-research", "creation" refers to the transition from "made in China" to "creation in China", and "leapfrogging" refers to the leap from the traditional growth height of the Chinese home furnishing industry to "technology, humanities "Fashion", to achieve the transformation and upgrading of the entire industry.
In the critical period of the global financial crisis and the transformation and upgrading of Chinese furniture companies, Dongguan International Famous Furniture Design R & D Institute combines the macro-industry strategy of Dongguan area, gathers people from industry, academia, and research circles to discuss strategic plans and actively build innovative platforms to achieve The connection of "production-learning-research" explores and integrates creative resources and creates new impetus for industrial transformation and upgrading.
Guangdong Province Science and Technology Department, Dongguan City Science and Technology Bureau, Houjie Town Government important leaders and leaders of China National Association and Guangdong Family Association, 9 well-known domestic universities and scientific research institutions, 7 well-known brand enterprises with R & D base stations, and more than 20 experts Members of the committee, relevant professional institutions, professionals and representatives of a wide range of furniture companies attended the event together.
Set up a platform for industrial revitalization
Dongguan International Famous Furniture Design R & D Institute is advocated and supported by Dongguan Municipal People's Government and Houjie Town People's Government, and initiated by Dongguan Famous Furniture Club. Furniture companies from Dongguan, Hong Kong, and Taiwan, as well as related universities and industry organizations, jointly established Officially started operations in September 2008.
Dongguan International Famous Furniture Design R & D Institute, relying on the perfect industrial chain and strong industrial cluster foundation of Houjie Town, the capital of Chinese furniture, and the international influence of the International Famous Furniture (Dongguan) Exhibition, through various R & D institutions and professional The operation of the organization, the research and development of various project topics and the implementation of related innovation promotion activities are committed to becoming a bridge between "production, learning and research", creating an international public technology innovation platform, and technological innovation for Dongguan furniture and the entire industry. Ability, design innovation ability, brand innovation ability and industrial innovation ability will all play a prominent role in promoting.
Creative industry community launch
Dongguan International Famous Furniture Design R & D Institute is committed to building six service function platforms: furniture product innovation design platform, new materials, new equipment, new technology research and development platform, new information collection, release and consulting platform, talent exchange and training platform, brand cultivation And promotion platform, e-commerce platform. The construction of these platforms will build a runway for the transformation and upgrading of the furniture industry in Dongguan and even the country.
In this activity, Dongguan International Famous Furniture Design R & D Institute and 9 well-known universities and research institutes such as the Academy of Fine Arts of Tsinghua University and the Institute of Wood Industry of the Chinese Academy of Forestry signed a cooperation agreement; 7 well-known brand enterprises such as Dongguan Zhaosheng Furniture Industry Co., Ltd. were awarded licenses to set up R & D base stations in the enterprise; on the basis of the public scientific research and academic resources already owned, based on the industrial design subject expert group, industrial technology subject expert group and brand Promote the subject panel and other three sections, and continue to expand the lineup of expert committees; construct an indoor "creative industrial community" on the second floor of the headquarters of the R & D Institute, introduce professional companies such as Copeland, Win Salon (Hong Kong) strategic agency, and gather Creative design, brand planning, fashion communication, professional training and other related resources form an intensive intelligent elite group.
This event shows that the platform and base station construction of the R & D institute has entered a substantial operational stage. Expert committees, academic cooperation networks, international contracted designer groups, professional workstations, creative industrial communities, creative design spaces, vocational training bases, intellectual property service centers, science and technology project declaration acceptance centers, furniture testing centers and other resource networks and platform facilities Both have completed the preparation and deployment, and a number of "production, education and research" projects have been realized.
Practice the "smile curve" theory
Houjie Town, Dongguan has an international exhibition sales window and a sound furniture industry foundation, and its furniture manufacturing position is very solid. According to the "smile curve" theory, R & D and brand sales occupy the upturned two ends, with the highest added value, and manufacturing at the bottom of the lowest added value. In the transformation strategy of regional industries, furniture companies need to actively promote R & D and brand progress. The significance lies not only in added value, but also in the improvement of brand concentration and overall competitiveness. The establishment and operation of Dongguan International Famous Furniture Design R & D Institute will effectively promote Houjie and even Dongguan furniture industry to the other end of the smile curve-R & D.
Participants pointed out that under the new situation, Dongguan International Famous Furniture Design R & D Institute, as a key innovation platform for the furniture industry in Dongguan, is suitable for combining the development planning of the Pearl River Delta region and Dongguan region, deeply integrating international creative resources, and improving R & D design Ability to build brand clusters, improve various supporting functions, and promote the Houjie furniture industry to achieve a strategic transition from a "manufacturing economy" to a "headquarters economy" while turning Houjie into a research center and R & D for Dongguan furniture Base, and radiate the achievements of "production, learning and research" to the whole country.
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