2012 bathroom industry competition will change

Relevant data show that in the United States, women control about 80% of consumer spending. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50, who have strong spending power and have a large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the “Chief Purchasing Officer” role in family consumption behaviors. Especially in the consumer goods such as home building materials, it is the wife who plays the protagonist.

The exquisite living trend of the populism has been highlighted. For ceramic consumers at this stage, it is not necessary to buy high-end ceramic decoration products in order to display their exquisite life. However, with a little effort, you can get the refined living space you want, such as A beautifully decorated and comfortable home, as long as you are creative, everything is possible. China has emerged a new civilian-oriented ceramics consumer market, that is, ceramic products can satisfy the middle-income and fashion consumer psychology.

Consumers are more pursuing new senses and brand experiences. Today, entering the brand's experience stores and participating in the experience activities of sanitary companies become an important measure for consumers to understand ceramics. At the same time, the experience-based design of store terminals has become more important for sanitary brands. The more prominent.

Entering the “entertainment era” for all citizens, the highly diversified forms of Chinese people’s entertainment are increasingly diversified, entertaining without boundaries, watching people entertaining and happy are becoming typical entertainment features, creating a ceramic consumer entertainment platform and placing consumers Bringing them into entertainment activities, it becomes a new marketing strategy for ceramic companies.