Zheng Guangjun: Doing business often surprises

(Source: "Focus Vision" on page 16)

There is a class of bosses in China, who are focused on one direction and industry. They are skilled, quiet, and wait. They may spend their lives. Although not as vigorous and eye-catching as the world’s top 500, but they have dreams and lived a unique and wonderful one-third of their acres.

Zheng Guangjun is one of them.

Interview guests: General Manager of Greens Mr. Zheng Guangjun Company Name in English: Zhongshan Greens Auto-Overhaul Equipment Factory
China Manufacturing Network AS Certified Supplier Showroom: http://zsgreens.en.made-in-china.com

From its establishment in 2000 to 2011, Zheng Guangjun and his Greens have gone through a full 11 years. In these 11 years, there have been changes. The change is that from 6 people to 160 people now, from 800 square meters of rented workshops to 15,000 square meters of own workshops; unchanged, Greens has always been positioned as "manufacturing of auto repair equipment", focusing on The development and production of automobile free-disassembling and cleaning machines, automatic inspection and cleaning analyzers for tool carts and injectors.

The Dream Continues For many companies that have been in business for more than 10 years, the boss will have some “burnout”. The next step is to either put the company on the market or sell the company. For Zheng Guangjun, although there were investors who had taken the initiative to help it go public, he had not moved his mind and thought that Greens still had many goals that were not completed. For example, the plant was still being expanded, and the output and efficiency would be further improved. After the goal is to upgrade to a million."

"The boss's mentality also represents the company's mentality. It is positive or optimistic. It may be for the company or personality. In the interview process, Zheng Guangjun always smiled. Optimism and atmosphere.

The optimism of “laughing” does not mean that Greens has no bottleneck in its development. It is just a problem facing Zheng Guangjun. It is not a matter of not having customers, but that production cannot keep up with the development of the market. For Zheng Guangjun, who studies mechanical engineering, there is an open sense of marketing and he has the courage to try and explore. “Starting from the establishment of the company, I began to do magazine advertisements. I was involved in e-commerce platforms such as China Manufacturing Network and participated in international exhibitions early.” Perhaps it was the right direction. Perhaps his marketing consciousness was working. Greens was opening the market. Never had a short board ever. Especially now, with the full opening of the auto market, the demand for auto repair equipment has naturally increased. For example, FAW Audi and Guangzhou Honda have built many new points. Each site needs the supply of Greens products, and it will inevitably lead to short supply. situation. In addition to the domestic market, Greens’ overseas market is also fully open with customers in more than 60 countries.

"We have set up a lot of branch factories because production is not in one place, so there will be some problems in the communication and coordination between departments and departments." Fortunately, Zheng Guangjun already has a solution to this problem. "The second phase of the new factory building is In construction, I believe there will be fundamental changes in three years."

A lifelong career that has gone through 11 years of Greens, the industry knows that the brand is in the top few.

Many of Greens's products have applied for patents, equipment used in Europe and the United States numerical control equipment, production products, parts processing pass rate of 99%. Greens has cooperated with FAW Audi, FAW-Volkswagen, Shanghai GM, Guangzhou Honda, etc. The product's shape design has gone ahead of the industry. “The current daily work in the product area is to continuously develop new products and constantly optimize them so that functions, performance, and shape design are more advanced.”

"No pollution around our environment" is Greens' corporate philosophy and is the reason Zheng Guangjun is willing to stick to it. Although the formulation “Let our environment not be polluted” looks a bit large outsiders, Zheng Guangjun believes that “this is a career that can be done for a lifetime”.

Let the staff feel at ease. The Greens team is stable and has never had the troubles of labor and employment. The outside world commented that Zheng Guangjun was “good-natured” and never owed the employee’s wages; the purchase of the ** and the deducted commissions would be issued as usual; the office environment was also good. Zheng Guangjun also did two things to help the core management staff to pay the house down payment; help the foreign staff with children to contact public schools to save money. “The problem of housing and education is very important. We can help employees solve some problems of the people’s livelihood through the means we can do. We can make them feel pragmatic and avoid rushing up and down.”

Zheng Guangjun is also very considerate about his employees' leisure life. Organize employee travel and participate in various development activities. Considering that after 80 years, they like to surf the Internet and put the network cables of the staff quarters well. The entertainment room is built and table tennis tables and badminton tables are provided. "In fact, in the circle of work, which boss is good to the people, which boss is harsh, they will ventilate each other, like a mirror inside."

Zheng Guangjun scored 80 points for his entrepreneurial career. The evaluation was "more professional, no major setbacks." Although it was a bit dull, there were always surprises. "There may always be nobles to help."

However, Zheng Guangjun has a feeling that there is no more time to accompany his own children. This may also be the common regret of the Chinese bosses.