Use creativity to add paint sales

“Immediately Exploiting Sales with Creativity” What is Super Creative? How can it ignite sales? Let's talk about sales issues that companies are most concerned about.

Sales cannot be simply understood as sales

For companies, sales cannot be simply understood as sales because the same sales have different meanings for different companies. For example, a customer in the coatings industry had sales of more than 1 billion yuan, and sales in the last two years have remained at about 800 million yuan. Companies are taking the route of low prices and sales, and the source of corporate market operations. Insufficient, the cost of market operations is also very limited. We can imagine that if it has sales of 800 million yuan, 300 million yuan of sales will come from high prices, and the other 500 million yuan will have low prices, the marginal profits will be balanced, so the market's operating power will be completely different. Now.

In recent years, the operating environment of SMEs has been deteriorating: ** high costs, increased labor costs, rising raw material prices, and weak market demand ... multiple pressures have plagued the survival and development of small and medium-sized enterprises. Without a strong profit system, the company will continue to consume the energy of the company's life, and eventually it will die out, decline, and die. The marketing system solves the problem of profitability of enterprises, linking products and sales, bearing the current and future of the company.

Sales volume = distribution rate × turnover rate × number of core products

Distribution rate is to repeat the basic actions of the channel. Here includes the dealer's choice and management, terminal visits and moving sales. The turnover rate is the sales flow rate of a single store. This is a precondition for the distribution rate. If the turnover rate is not, the higher the distribution rate, the greater the loss of the company.

This involves a question on how to improve the turnover rate. From the author's point of view, this has to be done in several ways: First, the establishment of brand super-cognition, using words, names, symbols to enable consumers to quickly recognize; The product itself must have a natural sales force; Third, the product packaging must be able to jump out of the terminal and be able to sell itself; Fourth, advertising and promotion must have sales force; Fifth, the execution of the channel, and the vivid implementation capability is also to promote product sales. An important job with circulation.

The number of core single products is the number of core single products that can be created after a company’s competitive product is launched. The core single product can be effectively combined and occupy different price bands.

In fact, it is the overall product strategy of the company. From the very beginning it is necessary to determine which product is the leading product and which product is first introduced to the market. In other words, instead of waiting for the product to age and pushing the new product, the product family has already been planned from the very beginning, waiting for the opportunity to push the market one by one. Of course, the different stages of the company and the differences in corporate strategies also determine the focus and direction of this formula.

The design of the packaging on the shelves will naturally be hot, creative advertising will have to buy, creative development of new products to change the selection criteria directly to enlarge the sales of the concept is carried out around the sales.

Use Super Creative to add sales

Super creative is a simple idea, a creative that everyone can understand, and a creative idea that costs the least.

The essence of brand name is to reduce the cost of communication. The brand name largely determines the success or failure of the brand. Like Apple, 360, these are super-low cost names that are destined to be remembered by consumers.

Want to be remembered by consumers, brand name must be concrete, have a sense of screen, but also to meet the product's use habits, and product attributes or categories.

After the brand name is finalized, the next step is brand identity. A good logo must meet two requirements: First, the design should be self-explanatory, and the dissemination effect of the brand name should be enlarged. Second, the logo of the design should reflect the industry category, so that people can understand the industry category of the product at a glance.

The second core of super-cognition is the symbol, which grafts images, colors, sounds, etc. that people are familiar with to brands that consumers do not know well, thus establishing brand and consumer familiarity and intimacy.

Another core point is positioning, brand positioning, focusing on the choice of vocabulary. Words that have appealing power are generally commonly used words. They are popular and easy to change consumer behavior.

When the appropriate brand positioning and brand symbols form an effective alliance, it will effectively promote the creation of corporate brands.