The smart door lock market has developed rapidly

In 2014, the scale of China's smart home market will reach 28.61 billion yuan. It is expected that it will exceed 300 billion yuan by 2020, which shows that the potential for market development is large.

It can be expected that with the continuous improvement of Internet technology, if the “new generation” of smart home products can take the lead in this market, it will have an inestimable effect on the enterprise and the industry. The status of locks in smart homes can not be ignored. We can not do everything in smart homes. There is a “money map” as long as we grasp them.

As we all know, the size of domestic building openings is not uniform, making the door industry still dominated by customization. The non-standard customized production of the door industry (including the entrance door) gave birth to the customization of the hardware lock industry. At present, the trend of door lock bundled sales is becoming more and more obvious. Consumers are more inclined to purchase door products that are already equipped with locks. .

In order to comply with the needs of consumers, there are three situations in which a lock company cooperates with an entry door company or a decoration company:

The first is that lock enterprises become a supporting “production workshop” for door and window companies, and the brand is the brand of the door factory (which can also be understood as the door factory for OEM);

Second, the brand of the lock enterprise and the product brand of the door factory are independent, match each other, and cooperate strategically, and appear in the form of a door vendor's special hardware lock supplier.

In the third kind, after a certain decoration design company receives an order, it arranges the door company and the lock company to produce according to the order, but the brand owner of the door and the lock is a decoration design company.

Of course, if the lock company's products become the industry's forward-looking, innovative and differentiated new generation of smart lock products leader, become a smart home entrance, it will be more attractive to enter the door enterprises and lock companies to achieve cooperation, will also prompt them Marketing or technological innovations for products of the category.

The smart door lock is passive and active. Before the joint doors and windows and real estate development, the door companies occupy a dominant position in the cooperative relationship between door enterprises and traditional machinery lock enterprises. In most cases, mechanical lock enterprises seek cooperation from door companies, and few door companies actively cooperate with lock factories. Most bosses of mechanical locks also believe that locks are accessory products for the door. Only if the door factory is satisfied, then the lock product can be sold.

But now, we need to think backward: The intelligent and technological content of the door and window industry is the smart lock, a differentiated and forward-looking smart lock product. Why can it not affect the product adjustment and innovation of the door company in turn? ? Impact on their sales strategy, or even procurement cooperation thinking? A "mobile-side smart lock" that profoundly cuts consumer spending trends and consumer trends, can bring bright spots to household entrance products, increase "selling points", improve grades, attract consumers, promote sales, and deserve to enter the door Actively focus on and change ideas.

In addition to the traditional docking industry, the real estate market is also a direction in which smart door locks can be developed.

The real estate market is not a constant temperature environment. For developers, improving intrinsic value and competitiveness is the only way out. The smart home as a new highlight of refined decoration has been favored by developers.

According to the China Real Estate Index System Monitoring Data Report, among the 40 large and medium-sized cities in China, over 17% of the existing real estate projects for sale and for sale are fine-tuned projects, of which the fine-tuned projects in Guangzhou and Beijing have reached 47% respectively. 30%. From the perspective of the project proportion of the top 100 real estate companies, the refined decoration project has become the main product.

Among them, Vanke Real Estate's major projects in 2009, the proportion of fine decoration more than 80%, while in 2010 the new start of apartment projects to achieve 100% fine decoration, fine decoration housing is gradually becoming the mainstream trend of the real estate market. However, with people's constant pursuit of high quality of life, simple and exquisite home stacking can not meet the needs of consumers, and intelligence has become the pursuit of simple aesthetics.

The use of science and technology will develop digitalization, networking, and integration of home furnishing. This process integrates the application of triple-play technology, the Internet of Things, and 3G technologies, reflecting the humanization and daily life of the living environment. Features such as simplification bring great convenience to residential users and firmly grasp their psychology of pursuing high quality and high intelligence.

As a result, it has become an important opportunity for the development of the real estate industry. Walnut wisdom lock is the outstanding representative of smart home decoration. Its outstanding aesthetic design and outstanding intelligence degree not only make it a new design element and new bright spot for decoration companies and designers, but also for real estate. Soft value development has injected new vitality.

It is expected that in the next 3-5 years, with the strengthening of the development trend of the Internet and smart homes, the integration of door entry enterprises and a new generation of smart lock enterprises will develop in depth. High-sensitivity, industry-leading and innovative entrants will also focus on the consumer demand after the 80s and 90s under the influence of Internet thinking, and will use the mobile phone's product opportunities to differentiate their industries. Chain partners, forward-looking choice of smart lock accessory products, do a full range of products, do marketing, service, brand.