Since the beginning of last year, China's "furniture to the countryside" and "building materials to the countryside" have received extensive attention from inside and outside the industry. Not only have companies never stopped the pace of rural market construction, but rural consumers are also expecting building materials coating companies The policy of "going to the countryside" and "building materials to the countryside" is implemented as early as possible, hoping to bring benefits to consumers. However, the undecided policies of "furniture to the countryside" and "building materials to the countryside" have sang backlash with the market. In this case Instead, it provides companies with sufficient preparation time and a good opportunity to seize the paint market.
The proposal of "furniture going to the countryside" and "building materials going to the countryside" has undoubtedly brought full favorable policies to the rural coatings market, which can be said to be a strong guarantee for Huinong. As far as the sales of home building materials in the rural furniture market are concerned, most of them are still mainly in the low-end, and there are still few high-end products. Faced with the unlimited business opportunities brought by "furniture going to the countryside" and "building materials going to the countryside", how should high-end furniture and building materials brands run the rural market ? What should paint companies do? How should the paint industry go ?
High-end brands should take the characteristic marketing route in the rural market
Facing the emergence of huge business opportunities in the rural market, the "furniture to the countryside" and "building materials to the countryside" policies have also opened another important marketing channel for many high-end brands. To share a slice of soup, you need to take a marketing route with your own characteristics.
High-end brands stage a "size-for-all" in the low-end market
First of all, we must make corresponding concessions in the price of products, and we should not still make a license according to the city's product pricing. Although the purchasing power of rural consumers has been greatly improved in recent years, there is still a large gap compared with urban consumers, so companies still need to adapt their product prices to local conditions so that consumers can buy super The products of value are the guarantee for enterprises to steadily base themselves on the rural market.
Secondly, a lot of input should be given to product installation and training for rural consumers. A complete supporting team must be provided for product installation, and rich product training should be provided for rural consumers in the use of products Fundamentally solve the worries of consumers.
Thirdly, in the design of products, consumers can meet different needs of furniture products through customization, and many companies have questioned whether the rural market is suitable for furniture customization, but with the increasing demand for home building materials in the rural market Furniture customization will also become an important measure to develop rural markets.
Finally, after-sales service should also keep up in time. Compared with small and medium-sized brands, high-end brands have certain advantages in after-sales service. Whether it is the experience of after-sales service or after-sales investment, they are all small and medium-sized brands. Insurmountable. Therefore, after-sales service will also become another characteristic advantage of high-end brands based on the rural market.
High-end brands can also share a cup in the countryside
With the continuous increase of farmers' income and the improvement of living standards, the demands of affluent farmers for life are gradually increasing. Taking the building materials used for floor laying as an example, the floor covering materials such as floor covering materials, soil, cement, and ceramic tiles have gradually receded to the back of the stage, and the themes of comfort, geothermal, beauty, nature, and environmental protection have also become the choice of floor covering for affluent farmers. Material orientation.
Rural consumers' shopping concept has also improved greatly, not only looking at the price of products, as the diversified demands of rural consumers have increased, appearance, product quality and high added value of products have gradually become important for consumer purchases. Options, and these are one of the advantages of high-end brands, so it is not difficult for high-end brands to split up in the rural market.
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