HC Security Network News
With the development of society and economy, the improvement and popularization of Internet of Things technology, people's pursuit of home quality is getting higher and higher, and the demand for smart home systems is getting stronger and stronger. Smart homes have always been considered to be “small and rainyâ€, but in recent years, the smart home market has been strong, maintaining an annual growth rate of 20%. It is expected that by 2021, the market size will exceed 290 billion yuan. In the smart home, smart door locks become an important category of a single product PK, which can be said to be the first level of smart home items. Let's analyze the status of smart door locks in today's market.
In the past 2017, the smart lock industry can be said to have experienced a milestone development. The investment enthusiasm is unprecedentedly high. Under the heat wave, various capitals have swept into this field, and the number of brands has increased geometrically, at least a dozen. Enterprises have not hesitated to sign a contract with the image spokesperson. In the industry, there has been a spokesperson for the spokesperson. However, after many years of accumulated accumulation, some enterprises have finally waited for an opportunity to break out, not only to hire spokespersons, but also CCTV. The huge amount of advertising investment, such as airports and high-speed rail stations, has achieved great brand advantages and achieved double growth in performance.
According to statistics, there are 1,129 smart lock enterprises, more than 2,800 brands in the country, and the blue-sea market of smart locks has been formed. The current hot-selling pattern of smart locks cannot be separated from three elements: market, policy and technology. From the perspective of urban development and urban resources, the estimated proportion of rented housing in the future will exceed 50%. This special situation will speed up the demand for existing rental housing and public rental housing and apartment locks. In China, there are only three accommodation rooms, urban residential houses, and corporate office space. The market potential demand for smart locks is extremely impressive, and the industry has been immersed in this “big cake†through sensitive market grasps, and fiercely compete for the “smart lock†battlefield. In addition, Internet of Things technology and artificial intelligence continue to be perpendicular to the application field, accelerating the development of smart locks. Smart lock enterprises rely on various black technologies to continuously solve the consumer's pain points of consumption. The new technology that is constantly iterating also frequently ignites the passion of consumption and the passion of industry competition.
The difference between intelligent door locks and traditional mechanical locks is mainly in terms of user identification, security, and management. The former will be more intelligent. Smart door locks should be based on adequate security, set up a complete security system with other security products, and access more home intelligence applications. Now, it seems that the B-end market conditions of enterprises, public spaces, hotels, etc. Mature, you can build intelligent scenes based on smart door locks, etc. Consumers' C-terminal market related packages enter a perfect stage, and more intelligent scenes are slowly maturing.
Compared with traditional home appliances and lock manufacturers, this year's smart door locks have many mobile phone manufacturers, and identification is their strength. "Fingerprint recognition has been around for a long time, but the security has been greatly improved in the past few years because of the development of smart phones." Zhang Dongsheng, CTO of Yunding Technology, revealed that the fingerprints were optical fingerprints, 2D imaging, if someone used paper to copy fingerprints. It can also unlock the iPhone. After the iPhone4, the capacitive fingerprint appeared. After the 3D imaging, the smart phone further showed innovations such as live recognition and ultrasound.
For the future of China's smart door lock industry, some simple delusions can be made. With the advancement of technology, the constant change of the lock industry, the decline of the price of smart locks, the smart lock civilian market can not be ignored, the safe and convenient smart lock will replace the traditional mechanical lock, becoming the protagonist of the civilian lock market. The primary outbreak of smart door locks should appear in first- and second-tier cities. Subsequently, driven by first- and second-tier cities, third- and fourth-tier cities will also see explosive growth, which will greatly increase the market penetration rate. Under optimistic estimates, the total demand for smart door locks in China will reach about 32 million by 2020. Of course, such data is only under the premise of optimal optimism. In view of the future development, in addition to the improvement of technology and the cultivation of the market, the construction of supporting services is also crucial. How to solve the consumption with a streamlined service method The pain points in the product service process are the key to the healthy development of the industry.
For the entire smart lock industry, the year 2016 is “the wind is comingâ€. In 2017, the annual capital has been heavily involved, and the competition has taken place. In 2018, the industry’s “window period†really came. Who can form a "head brand" benefit segmentation market structure, but also depends on the comprehensive strength of the enterprise!
Editor in charge: Sun Yangyang 1
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