Although smart homes have been developed in China for decades, the current development status is inconclusive. Some people think that the development of smart homes in China is good and the life is harmonious. Some people think that the development of smart homes in China is immature and there are many problems. There are very few truly qualified products. Even so, almost no one doubts that smart home is a development trend, and smart homes will gradually replace traditional products and infiltrate people's home life. With the increasing number of companies playing the "smart home" idea, the industry competition is intensifying, and the development track of the "three-step music" of smart home is gradually clear, which will greatly help us better understand and grasp the smart home from the vertical. .
The first step, smart items
The huge market of smart homes has attracted more and more businesses to get involved. From these few months alone, the news of smart home is mainly occupied by Internet companies including Google, Baidu, Alibaba, 360, etc., as well as household appliances such as Haier, Gree, Midea, Gree, TCL, etc. Home-branding companies are “small-hearted†and seem quiet. Obviously, the Internet and home appliances "big brothers" take turns to compete for smart home news headlines, the only purpose is to grab the smart home market.
Smart homes seem simple, but they are not what you want to do. Smart home involves a variety of technologies, such as computers, wireless networks, Internet of Things, cloud computing, etc., mainly through the Internet of Things technology to connect lighting, electrical appliances, curtains, audio and video and other home equipment to build a safer, more comfortable, more efficient and Pleasant home living environment. Internet companies and home appliance dealers, although one has another network, but have not really realized the connection between the Internet and the Internet, so I want to make the smart home one step at a time, eat a "fat", the effect may be just the opposite, It’s too late.
In this case, they need to find a suitable entry point as a breakthrough in the smart home industry, and this entry point is smart home items. Smart home items have smart elements, and they are all household items. It is easy to transform into a real smart home through system integration. In fact, Haier, Midea and foreign LG are eye-catching with smart refrigerators, smart air conditioners, smart washing machines and other household appliances. Baidu, Xiaomi, LeTV, etc. are the first to use smart products such as routers, TV boxes, cameras, etc. Products have undoubtedly become the first step in their development of smart home.
The second step, system integration
Smart home is a platform, a system, and the integration of various home devices. Therefore, smart appliances such as smart home appliances are not considered smart homes in a strict sense. They are only a part of smart home control, and market demand is limited. Staying in the first step of fragmentation is difficult to further open the smart home value chain. At the same time, the independent operation and operation of various smart products are difficult to compare with smart homes, and the functions and operation methods are greatly reduced. They cannot meet the needs of users and cannot keep up with the development of smart homes.
At present, some smart home companies are doing smart home control systems. They use smart home sensors and controllers as their main products. They control the home devices connected to the wireless gateway through smart phones or tablets. They have remote control and scene control. Timing control and linkage control and other functions. A few companies that started earlier and developed better, such as IoT sensing, the products are more user-friendly and personalized, allowing users to define their own scene settings according to their own needs, saving energy and environmental protection and saving time. Some home appliance manufacturers have also begun to transform into system integration. For example, Haier recently announced that it wants to build a smart life operating system based on U+ smart home Internet platform, U+ cloud service platform and U+ big data analysis platform technology to realize users. A full range of home appliances in the home, such as home appliances, lighting, curtains, and security, can achieve inter-brand and cross-product connectivity.
The third step, brand segmentation
The third step in the development of smart homes is brand segmentation. Throughout the world's many well-known companies, all of them are branding their own brands, creating their own brands, and they are all very concerned about their brand value and maintain their brand image. After a certain development, the smart home company can not only meet the needs of a small number of consumers, but also to satisfy consumers of different classes, different fields and different industries, and can guide consumers to consume with multiple brands. Therefore, any company that wants to go long-term and long-term must have its own segmentation brand.
Vertical breakdown. The vertical subdivision seems to contradict the above, but it is not. After the smart home products are integrated into the system, the interconnection between the devices can be realized. However, it does not mean that the individual products become part of the system and are difficult to separate. Instead, the individual functions are highlighted on the basis of the original system, and the details are further refined. After all, it is impossible for every consumer's smart home system to have problems, it is necessary to complete the repair. Therefore, this requires smart homes to focus on the competition of various links on the basis of perfecting the functions of the whole system, so that the functions of each item are optimized to adapt to different systems.
Horizontal breakdown. Eggs can't be placed in the same basket, and products can't be targeted only to a region or a class of consumers. The development of smart homes will eventually be multi-branded, and today's successful big companies around the world will almost have multiple brands. The horizontal segmentation of brands is determined by the market demand that is constantly segmented. It is necessary for smart home enterprises to consider more and more sophisticated for consumers, and put more energy into brand building and new product research and development, and strive to satisfy consumers as much as possible.
Due to the difference between the start-up time and the speed of development, we should also see that the three-step development of smart home is not an absolute “three-step†among enterprises, but has the same period of advancement or mutual connection. . However, although some are doing single items, some companies have perfect systems, and some companies have begun to build their own brands, but the overall trajectory of smart home development is still the rhythm of the three-step.
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