Power tools are mainly divided into metal cutting power tools, grinding power tools, assembly power tools and railway power tools. Common power tools include electric drills, electric grinders, electric wrenches and electric screwdrivers, electric hammers and impact drills, concrete vibrators, and electric planers.
China's rapid development, comprehensiveness of foreign exchanges, and prospects for the power tool industry have also developed rapidly in recent years, but compared with foreign related companies, they are still at a backward level. Professionals feel that technology is critical to the rapid development of the power tool industry. Coupled with the special nature of the power tool industry, it is a high-tech industry. Enterprises must actively introduce relevant technologies and enhance their own strength.
The power tool industry belongs to the advanced equipment manufacturing industry and upgrades to serve the advanced manufacturing industry. Power tools are widely used in aerospace, high-speed rail construction, shipbuilding, automotive industry and other advanced equipment manufacturing industries as well as construction roads, decoration and decoration, wood processing, metal processing and other production areas.
The global power tool industry can be divided into three levels: industrial grade, professional grade and DIY household grade according to the technical requirements and application fields of the product. Among them, industrial-grade power tool products are mainly used in workplaces with high process precision or high environmental protection requirements, such as aerospace, with high technical requirements, high profit, and small market scope; DIY household-grade power tools are mainly It is used in occasions where accuracy is not high and continuous operation time is not long, such as home repair, simple decoration, etc., with low technical content and low profit.
At present, most of China's power tool manufacturers are producing DIY household-grade power tools. The sales of products are mainly based on price, and the overall situation is a low-end, disorderly competition. Professional-grade power tools are far superior to DIY products in terms of technical content, application range, product added value or product gross margin. The professional-grade power tools are characterized by high power, high speed, long motor life, and can be used for a long time. They have high technical content, high profit margin, wide market range, high industry threshold and high brand value.
China's domestic power tool market has been firmly held by foreign giants such as Bosch, Japan, Makita, Japan's Hitachi and the United States. From the trend in recent years, the domestic market share of foreign brands is in a downward channel, and the rise of Ruiqi Power Tools continues to expand its market share, replacing imported brands. Among the top four in the domestic market share, Ruiqi is the youngest up-and-coming star, but it is the fastest-growing rookie. It has been in the top four in the market since it was put into production for seven years. There is a trend of German Bosch and Japanese Makita that have surpassed the history of nearly a hundred years.
Looking at the industry environment, China is in full swing in industrial upgrading, vigorously developing advanced manufacturing industries, and the subsequent infrastructure construction of high-speed rail and ships, and the continuous investment, development and upgrading of advanced equipment manufacturing industries have all contributed to the power tool industry. An unprecedented market and development opportunities. According to statistics, China's power tool market capacity is growing at a rate of more than 25% per year. By 2012, the market capacity will reach 20.5 billion yuan. Ruiqi shares will be able to take advantage of the capital market and firmly occupy a strategic industry leading position in the feast of development of this industry. On the other hand, after the financial crisis, the international industrial structure is also undergoing strategic adjustments. China's industrial undertaking and transformation have also created an opportunity for Ruiqi to make a difference in the international market. In recent years, Ruiqi has gradually tried to enter the international market with its own brands, and has achieved good market response in the consumer groups in the international market. According to the disclosed financial data, Ruiqi’s export sales of its own brands in 2010 have more than doubled year-on-year. It is conceivable that in the future, the performance of the Ruiqi brand in the domestic and international markets is worth our expectation.
Throughout the current situation of the domestic power tool industry, the enterprises that produce DIY household-grade power tool products occupy the vast majority, and the professional-grade products that can form the product series are extremely rare, the industry concentration is low, and there is no leading enterprise. From the perspective of development trends, domestic brands will undergo industry reshuffle, eventually forming an orderly situation led by a few leading companies; nor will domestic and foreign brands redistribute market share, and domestic brands will continue to replace foreign capital. Brand. The industry's inherent integration needs will be driven by the industry's leaders. It is foreseeable that Ruiqi, as the only listed company that specializes in power tools, has the opportunity and the ability to stand on the stage of the capital market and promote the restructuring and restructuring of the power tools industry in China.
In the information age of advanced technology, the development of the power tool industry, technology is very important, companies must fully realize this.
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: further improve product quality and accelerate new product development. In particular, we must focus on accelerating the development of battery-operated power tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.
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