New starting point for the 25th anniversary, Shanghai Furniture Fair welcomes growth amidst challenges

Hermel Furniture takes you to the Shanghai Furniture Fair

On the afternoon of July 25, 46 days before the launch, the second national press conference of the Shanghai Pudong Furniture & Home Furnishings Double Exhibition was held at the Indigo Hotel on the Bund in Shanghai.

More than 60 media industry Jiangsu, Zhejiang and more than 40 exhibitors gathered together to witness the twenty-fifth China International Furniture Fair, start Maison Shanghai Shanghai modern home fashion show numerous blockbuster projects and publishing.

This year coincides with the 30th anniversary of the establishment of the China Furniture Association and the 25th anniversary of the China International Furniture Fair. The meeting of two important celebrations can be said that Shanghai Pudong in September this year will become a major event in the furniture industry.

Leaders from the organizer, China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., as well as curators and designers of Color Unbounded, History and Future, and Homeplus project attended the conference. Let's follow the speeches of the guests to see what are the highlights of the two major exhibitions this year ~

Mr. Wang Mingliang, founder and director of Shanghai Bohua International Exhibition Co., Ltd.

"The twenty-fifth China International Furniture Fair will challenge the limits of scale and meet a new round of large-scale growth in innovation and quality improvement. At present, the number of pre-registered visitors has exceeded 80,000, an increase of 68% over the same period last year, and Among pre-registered overseas visitors, the US increased by 36.08%, and the North American market (US + Canada) grew by 22.08%. "

Looking at the rapid development of China Furniture Fair in the past 25 years, Wang Dong summarized the secrets of the furniture fair over the years with the three words "big, strong, innovative" .

Large: The number of exhibitors is large, the exhibition area is large, and the number of visitors is from 165 countries, including more than 20,000 precision overseas buyers

Strong: Focus on export-oriented, modern civilian furniture, advocate high-end domestic sales of brands based on original designs, and focus on industrial chain integration (fabrics, original auxiliary materials ...)

Innovation: Doing a good job of furniture online for ten years, dedicating to combining the exhibition and the Internet into one; choosing the right one is also an innovation

Looking back at the past 25 years, the achievements of China International Furniture Fair are obvious to all. Looking forward to the next 25 years, we will still be on thin ice , and we will continue to innovate. Innovation and quality improvement are the fundamentals we have always adhered to. We will continue to develop innovative models. For this reason, this year's furniture online has been transformed into a magnificent online shopping mall—a new era of a professional furniture e-commerce platform. It includes a PC and a mobile terminal. In the future, people only need to take out their mobile phones, and they can easily buy quality furniture on a small program !

"We have a long way to go in the future of China's furniture industry. We must prepare for the second 25 years and lay a solid foundation for future development! "

 

Ms. Tu Qi, Vice Chairman of China Furniture Association

Ms. Tu Qi, Vice Chairman of China Furniture Association, shared the latest development data of the industry:

From January to May this year, there were 6,288 enterprises above designated size in the national furniture industry , with a cumulative operating income of 270.509 billion yuan, a year-on-year increase of 3.74 %; total profit of 15.547 billion yuan, a year-on-year increase of 13.50 %; cumulative exports of 22.648 billion US dollars, a year-on-year increase of 4.14 % . As can be seen from these data, this year the furniture industry has continued to maintain a stable development trend under the guidance of national policies.

Vice President Tu Qi said, "China has now become the world's largest producer, exporter, and consumer country. The development of high-quality digitalization, informatization, and intelligence. "

"Export-oriented, high-end domestic sales, original design, industry leadership" has always been the purpose of Shanghai Furniture Fair. This year's 25th Shanghai Furniture Fair will be further upgraded and adjusted in overall strategy and development to better showcase global quality The furniture brand builds a broad communication and trade platform for the industry. During this exhibition, the 30th anniversary of the China Furniture Association and the 25th anniversary of the China International Furniture Fair will be held.

Color trends and matching art have always been one of the core topics of concern to all design industries. Following the widespread acclaim of "Color Decoding" in 2018, this theme exhibition will be moved to the Shanghai World Expo Exhibition Hall this year .

Mr. Song Jianming, deputy director, professor and doctoral supervisor of the Academic Committee of China Academy of Art

The chief curator, Professor Song Jianming, revealed to the media present that Color · Chinese Home Furnishing has a history of 2 years, and this year is the third year. Starting from the color decoding last year, through new research, the relationship between color design and living space is expressed with a theme of unbounded colors and a new type of core exhibition area. The most important starting point is to express contemporary art in design language, and finally solve a major problem in the era of mobile phone screen reading-communication.

Ms. Zhai Yin, Chairman of Hangzhou Beidouxing Color Research Co., Ltd.

After Professor Song unveiled the secret, curator Ms. Zhai Yin introduced how to communicate "unbounded colors" on the scene this year. This year , the theme of "999-Colors Without Boundaries" will be summarized, 9 communication methods will be selected, 9 color themes will be selected, and 9 communication spaces will be created to interpret the popular colors of the Chinese home furnishing industry in the next three years.

The scene will use space, interaction, color matching and other narratives to entertain the scenery and bright colors, so that the audience can immerse the charm and principles of color mechanics presented in 9 color spaces.

"The site booth design, we understand that the gaping process. Different color concepts and communication field has different forms. We have also set up in public areas, precisely in order to create an interactive experience that resonates." Zhai teacher stressed the case.

In addition, we have set up a color market around the exhibition area to lead the concept of color consumption. The enthusiasm of the color cultural and creative market and the discussion forum on the topic of the big coffee will continue to be displayed in the exhibition area.