HC Security Network News is currently on the market have launched a smart locks for home security. According to incomplete statistics, smart door locks accounted for only 1% of the lock market in 2012. Since 2014, the market share has increased significantly, and by 2016, it has reached 3%. The advent of the smart home era has brought unlimited business opportunities to Chinese companies, especially anti-theft smart lock companies.
In recent years, the smart lock market has achieved rapid development, but compared with the performance of Japan, South Korea, Europe and the United States smart locks in the civilian lock market, China's smart lock market share is low (only 2%). In Japan and South Korea, smart locks account for more than 70% of the civilian lock market, 90% of Korean apartments use smart locks; in Europe and the United States, the market share of electronic locks also reached 50%. China's smart door locks still have a large market space, and it is expected that the next few years will be a rapid period for the increase in the market share of China's smart locks.
First, what is a smart lock?
At present, different types of manufacturers have different positions on the market, and the definition of smart locks is different. Traditional manufacturers believe that smart locks are electronic technology, integrated circuit design, and a large number of electronic components, combined with a variety of innovative identification technologies (including computer network technology, RF Identify technology, network alarms) products. That is to say, the electronic means to open the door is a smart door lock. For Internet manufacturers with IoT, cloud computing and other related technologies, they believe that smart locks often aim at subverting keys. Smart locks do not require a key and are opened by electronic technologies such as passwords, fingerprints, and iris recognition. Smart locks can use cloud technology to control door locks, enabling remote viewing of door lock status, alarms, and authorizations.
In summary, smart locks are composite locks that combine convenience, safety and advanced technology. Users can use the fingerprint, password, RF technology, mechanical key and other methods to open the door. At the same time, the cloud technology is used to monitor the door lock status and excellent low-power battery management functions to visualize all the perceptions of the smart lock.
Second, the market situation of smart locks
Although the traditional mechanical lock still occupies most of the market share, with the rise of the concept of real estate “rental and salesâ€, the continuous advancement of urbanization, and the management needs of mobile personnel, smart locks have policy requirements in some markets.
From the market situation, China's smart lock market is still concentrated in some high-end and commercial markets, such as hotels, public rental housing, 2879 colleges and universities, national large and medium-sized enterprises, high-end long-term rental apartments, commercial offices, etc. The lock implements multiple ways of identity authentication, and the management party needs to implement centralized delivery and flexible deployment to solve the problem of inefficient and chaotic key management. This type of market accounts for more than 80% of the sales of smart locks. In the retail market and the e-commerce market, although the market share is small, the market is large and the market demand is gradually being explored. Therefore, the growth rate of the retail market and the e-commerce field is expected to gradually approach the engineering market within ten years. Become the main battlefield of smart homes and smart locks.
Smart locks face a large number of market segments, so there is a diversity of needs. Smart locks are used to manage user access rights, while hiding the basic needs while hiding a variety of individual needs. For example, the hotel smart lock, it needs to open up with the hotel customer business, and meet the network requirements of the site; in the school, it needs to open with the school management business system to achieve student attendance management, personnel real-time statistics. At present, there are only a few manufacturers that can meet the personalized business and service needs of users for different market segments.
Due to the fiery market of smart locks, while many smart lock manufacturers are vying for the front, the drawbacks of the development of smart locks are gradually emerging, such as some manufacturers re-marketing and light products. At present, some smart lock manufacturers purchase and sell the functional modules of different manufacturers on the market, and then they are assembled and sold. This kind of operation is prone to a series of problems such as unstable products and timely failure of the supply chain. Another example is the safety and reliability of products. Safety is always the core requirement of smart locks. Smart locks realize functions such as remote opening of APP, fingerprint recognition, and opening of doors through cloud services, mechanical manufacturing, fingerprint recognition, and radio frequency identification. Most manufacturers still have many problems. For example, some smart lock products can not achieve fingerprint anti-counterfeiting. Fingerprint authentication can be completed by simple manufacturing of manual grinding tools; fingerprint identification technology of some manufacturers is relatively backward, and users cannot quickly complete fingerprint recognition and comparison, resulting in slower door opening speed; There is a security hole in the remote opening, which can bypass the owner to open the door. These issues have to be addressed and promoted by the management and the enterprise.
Third, the market supply side of smart locks
At present, the smart lock market is mainly composed of five types of manufacturers:
First, the door lock manufacturer has the traditional hardware door lock manufacturing capability. Traditional lock manufacturers have many years of door lock mold development, design and manufacturing experience and mass production experience. However, the traditional lock factory is mainly small and medium-sized enterprises. Some small enterprises are backward in equipment, and they are still in the stage of simple machinery manufacturing. They are far away from the new locks integrating light, machine and electricity. In addition, long-term export processing or OEM business has made many small-scale private enterprises have long formed concepts and practices that only focus on quantity and technology. Some enterprises do not even have the ability to design and produce high-grade locks. More importantly, they believe that smart locks only add electronic certification based on traditional mechanical locks. User experience and offline services are their weaknesses.
The second is an Internet manufacturer that aims to subvert the traditional industry. Such manufacturers are mainly "subversion keys", and the vision is basically to allow users to go out without carrying a key. They have strong marketing and diversified marketing capabilities, such as through crowdfunding, self-media, WeChat, Weibo and other combined marketing. Some manufacturers attract investment through the concept of “Internet +â€, and the investment is based on their own advantages. Smart lock manufacturers promote publicity. However, such manufacturers lack design and manufacturing capabilities, and they need to achieve the true landing of "Internet + smart locks" through third-party partners.
The third is to provide manufacturers of traditional access control solutions. The access control manufacturer is committed to providing users with various forms of identity authentication solutions. However, due to the long implementation period of the project and the complexity of project delivery, the manufacturer will select the smart lock solution in some scenarios such as transformation, so that it can also To provide users with "one card" (access control system, canteen consumption, ladder control system, commute attendance, night patrol system) perfect service. For such manufacturers, smart locks are only an extension of certain application scenarios. It is the purpose of providing a more complete "one card" solution for B-end users through smart locks.
The fourth is the smart home as the core of the manufacturers. Smart home manufacturers pay more attention to the needs of C-end users, positioning them as smart home solutions with C-end users as the core, and smart locks are a key part of their overall solutions. Smart home manufacturers focus on C-side users, not on B-side users.
Fifth, cross-border manufacturers with strong capital and other industry basic capabilities. Such manufacturers often have successful experience and certain brand recognition in their original fields, and quickly enter the smart lock market through capital activities such as mergers and acquisitions. It believes that the IT attributes of smart locks enable rapid replication to bring new business growth to the enterprise.
Fourth, the key to market development
1. The solution will be the mainstream
At present, in the smart lock industry, for the B-end market such as schools, public rental houses, brand apartments, and real estate, users can not only manage the entry and exit of personnel. For example, when smart locks are used in schools, it is necessary to provide a smart lock-based personnel access management solution for solving student attendance and personnel statistics. Manufacturers with comprehensive solutions will stand out after the market boom, such as Hikvision, which can provide targeted solutions for users in different segments.
2. Return to the product itself
Compared with the traditional mechanical lock, the smart lock has the characteristics of convenience and advancement. All the design of the smart lock product should be based on safety. Whether the remote lock of the smart lock is safe, whether the fingerprint algorithm is reliable, whether the battery meets the application requirements, and the emergency switch Whether the method is reliable, whether the lock production process is scientific or not, will affect the application of smart locks, so smart lock manufacturers still need to return to the original intention of smart lock product design.
Smart lock products should have reliable and secure cloud services and secure fingerprint recognition technology. The cloud service is the core of the interaction between the smart lock and the user. Through the cloud service user, intelligent functions such as remote unlocking, permission issuance, message query, and alarm push can be realized. Fingerprint is a better authentication method for smart lock experience. The unique characteristics of smart locks through fingerprints can maximize the key technical indicators such as rejection rate and false positive rate, and can also apply deep skin scanning fingerprint technology to prevent false fingerprint recognition. The smart lock that can realize anti-counterfeiting, anti-error and quick fingerprint recognition is the product that the user really needs.
3. Offline service is the key
The intelligent lock B-end market service tends to be consistent with the service attributes of the traditional security field, requiring manufacturers to uniformly install, deliver and service equipment. For the B-end market users, manufacturers often need to have a branch or office in the local area to respond quickly. At present, Hikvision has a strong offline service channel, and has the advantages of fast service response time and wide service range.
The smart lock C-end market is different from the traditional digital product sales. The smart lock has the strong attribute of intelligent security. The smart lock installation directly affects the safety of the user's home. Therefore, professional installation and after-sales personnel need to match and install according to the thickness of the user's security door. In the later stage, the on-site service was completed through professional after-sales. At the same time, the C-end users are not as concentrated as the B-end users, but are scattered throughout the country, and cannot be delivered in batches at the same time. This requires smart lock manufacturers to have a comprehensive service system to meet the needs of users in different geographical locations. At present, most new manufacturers entering the smart lock industry need to complete installation and after-sales service by means of other traditional manufacturers or partners. Because the smart lock service needs huge capital investment, the quality of installation and after-sales service will directly affect the smart lock. The development of the manufacturer's brand.
4. The channel needs to sink
At present, most new manufacturers entering the smart lock industry have chosen the sales form of Jingdong Crowdfunding, Taobao Crowdfunding or Direct Selling. This pure e-commerce model can generate greater influence in the short term, but ignores the value of traditional channels. . The smart lock market is still in the early stage of market development. Most users are still unfamiliar with smart locks. Because online promotion can only cover a small number of users, it can promote channels through online and offline. Being able to experience smart locks in a more friendly way will be a special issue for channel construction.
5. In the next three years, the industry will be reshuffled.
At present, new players and new brands of smart locks are constantly emerging, and the whole market is mixed. As the technology and production thresholds are further reduced, the competition in the smart lock industry will be more intense in the next three years, and the era of big reshuffle will also come. Manufacturers who master cloud service technology, fingerprint technology, complete service system, complete offline sales channels, and diverse solutions will finally stand out.
Conclusion
With the development of technologies such as the Internet of Things, cloud computing, and big data, the intelligentization of door locks has gradually become a rigid requirement for users. At the same time, smart lock is also a key part of the integrated solution for different scenarios. The manufacturers that can provide users with a complete sales and installation service system, master the security core technology and provide comprehensive solutions will eventually get the support of users, and the smart lock will eventually popular.
Editor in charge: Zhong Juanjuan
Steel Plate Punching Machine,CNC Sheet Metal Punching Machine,Steel Plate Hole Punching Machine,Metal Sheet Hole Punching Machine
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