Market Analysis of Tile Industry

In recent years, the days of Chinese ceramic tile and flooring companies have generally not been very good, and various costs have risen rapidly. However, market demand has hardly improved. There are probably two reasons for this situation. One is the macro-control, and the bathroom tile and floor market has a volume and price drop. Second, the city's demand is saturated and the rural market is heated up.

The continuous development of the bathroom ceramic tile and flooring industry has taken a break from the “world factory” name. China’s manufacturing industry is mostly mixed. On the one hand, it affirms the importance and status of the Chinese market. On the other hand, it also means that most products are Low-end areas. For China, the process of “urbanization” does not solve the problem of low peasants’ spending power.

At the same time, fast-food consumption psychology has also spurred the city's low-end market, such as the cottage mobile phone, to cater for such a low-port flavor. This is why the “cottage” has been rampant in recent years, which has caused the brand's mainstream complications. At the same time, the Chinese ceramic tile and flooring industries have not escaped the “low end” curse.

The low price is the biggest advantage of low-end products, so it is easy to open the market and capture the hearts of consumers in the low-end market, which can help companies to open the market well and return funds in the initial stage. It can be said that the future low-end bathroom tile and floor market is a game of risk and opportunity. With the development of the company, if it is still intoxicated in the low-end market, then it is likely to be a trap, and it may be accidentally left in the mud of the “low-end”.

Second, the low-end market, which is mainly in rural areas, was heated up. Recently, the news that “building materials go to the countryside” has been written into the “Central Document No. 1” has been reprinted by quite a number of media. Some media have stated that “building materials go to the countryside” is another step toward expanding domestic demand following “bringing home appliances to the countryside” and “cars going to the countryside”. The major measures taken by many people in the bathroom ceramic tile and flooring industry also believe that with the “running to the countryside”, a broader rural market will be developed. Of course, when it comes to the countryside, prices naturally have to be “down”.

In the case of limited purchasing capacity in rural areas, a prominent contradiction is difficult to solve: high-quality, high-price, low-end rural consumers can not accept; low-quality, low prices, bathroom ceramic tile and floor companies can not profit Protection. Has always been to "high-end" as the goal of the bathroom tiles and flooring brands to enter the low-end market, whether appropriate? Opponents are mainly worried that this will damage the high-end image of the first-line bathroom tile and flooring brands.

They also worry that they will spend a lot of manpower and material resources to win some low-end market, but they will lose their dominant position in the high-end market. However, most of them agree with the opinions of industry professionals. On the one hand, because China's ceramic tile and flooring market is becoming popular, consumers of bathroom ceramic tiles and flooring products will also focus on the low-end market and appropriately lower their positions. The low end is wise. On the other hand, for many front-line bathroom tile/floor brands, a strong brand image and years of accumulated technology are advantages.