"Transition to domestic trade" is not a trend but a fixed trend
"Since the outbreak of the global financial crisis in 2008, many export-oriented furniture companies have gradually transformed into domestic sales. At that time, we said that 'export to domestic sales' has become a trend. Now that four years have passed, this trend has been Unchangeable and reversible, it has become a fixed trend for the development and transformation of many enterprises. This can also be seen from the changes in the structure of the finished furniture exhibitors in the last two furniture exhibitions. "Jiang Hua told reporters that it has been positioned as The Chengdu Furniture Fair at the “Internal Trade†exhibition has attracted the attention of many coastal furniture companies. From pure viewing to later exhibitions, it was a change in demand and attitude, not only for the domestic trade but also for the Chengdu Furniture Fair. Affirmation as "the preferred platform for China's domestic trade".
As we all know, the high-end and creative themes proposed by the previous two Chengdu Furniture Fairs are designed to lead the industry to upgrade and upgrade their products. This year, they are highlighting their trump card-"internal trade" as the theme of the exhibition. Jiang Hua said that in the past, the theme of the Chengdu Furniture Fair was more based on the regional industrial scope of Sichuan. As the exhibition began to gradually develop into a 'national type' and changes in industrial development needs, the theme of the furniture fair naturally needs to be Adjust the directionality.
Chengdu Furniture Fair expands channels for 100,000 buyers
So, why can Chengdu Furniture Fair "lead domestic demand"? "The key to the expansion of the furniture market is the construction of channels, and the domestic market is no exception, and channel construction is closely related to professional buyers and distributors. As far as Chengdu Furniture Fair is concerned, the biggest advantage now may be accumulated after more than ten years It covers more than one hundred cities in China and has more than 100,000 professional purchaser resources. "Jiang Hua revealed that in addition to the existing professional audience resources, in order to better implement the theme of" leading domestic demand ", this year's Furniture Fair Increased publicity and resource integration in professional media, industry associations, and national professional markets, and further strengthened the publicity efforts of multiple furniture distribution centers including Likou, Xianghe, and Lecong to attract more professional buyers Watch the exhibition.
The reporter learned that during last year's Furniture Fair, nearly 150,000 professional buyers from all over the country came to seek gold, and the on-site turnover reached nearly 8.67 billion yuan. Among these more than 100,000 purchasers, Hunan, Hubei, Jiangsu, Zhejiang, Hebei, Henan, Shandong and Fuzhou have the most dealers, and many of them have signed a flagship store with an exhibition area of ​​more than 1000 square meters in the area. Jiang Hua expects that on the good foundation laid last year, the number and quality of buyers at the Furniture Fair will be further improved this year. At present, the official website of Chengdu Furniture Fair has started pre-registration of professional visitors to facilitate buyers to view the exhibition more conveniently.
Integrate resources to enhance the influence of the exhibition
It is worth mentioning that, in addition to the invitation of professional buyers, Chengdu Furniture Fair also integrates industry resources to expand the influence of the exhibition across the country. "In fact, since last year, we have tried to cooperate with furniture associations around the world and invited their secretary generals to come to the exhibition. Last year, there were more than 30 provinces, municipalities and districts including Taiwan, Hong Kong, Guangdong, Zhejiang and other furniture industry associations A special inspection team. This method is different from the traditional way of inviting dealers. The influence of local dealers through industry associations may be better. "Jiang Hua also revealed that this year's exhibition will be further expanded. And strengthen cooperation with industry associations.
Jiang Hua said that in a professional exhibition, exhibitors and buyers are attracted to each other. To attract buyers to watch the exhibition, it is necessary to have a brand and products that are 'appetite' for buyers. Although the scale of the furniture exhibition has been continuously expanded in recent years and the new exhibition center has been fully utilized (including the square in front of the hall), due to the limitation of the venue, its exhibitors are limited after all. Therefore, in recent years, the Furniture Fair has started to cooperate with some large furniture stores to create a "Great Chengdu Furniture Fair" centered on the main venue of the new exhibition center and the cooperative store as the axis, to enrich the exhibition brands and products and better meet the professional. Buyer's needs. In Jiang Hua's view, whether it is cooperation with local furniture associations or stores, it has increased the chips for Chengdu Furniture Fair to "lead domestic demand".
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