Fu Anna's announcement showed that the defendants included Luolui Home Textiles, Hailuolai Home Textiles and Gu Xiang, wholly owned by Luolai Home Textiles. This was the first time Google formed a joint venture with Ganji.com and obtained the ICP certificate.
Fu Anna said that the cause of the lawsuit was due to the month, type "Fu Anna" text in the Google Chinese search bar, click on the search results in the first place "buy Fu Anna, go to LOVO", but directly pointed to and entered the Luolai Home Textile Jointly operate the website; then perform the same operation in the same month, click on the first column of "Fu Anna, the whole site discount" in the search results, and point and enter the Luolai Home Textiles and its children's operating website again. Therefore, it is believed that this shows that Luolai Home Textiles used Gu Xiang to provide "sponsored link" services and implemented trademark infringement and unfair competition.
The reporter clicked on the URL provided in Fu Anna's announcement, and the opened page was named "LOVO Home Textiles Official Website (Roller Home Textiles)", which was a shop selling bedding and household goods. The payment at the end of the website is Luolai Home Textiles E-commerce Division. "LOVO" is the first e-commerce brand established by Luolai Home Textiles, which is expected to achieve a break-even today.
However, in the official online store of Luolai Home Textiles, the reporter did not find Fuanna Banner. According to the content of the announcement, the reason is that the advertising link on the search page in Google did not give the correct link. The search keyword was "Fu Anna", but the link on the home page advertising link pointed to Luolai Home Textiles.
A researcher said that both the home textile industry enterprises, Luolai Home Textiles and Fuanna North and South, the physical stores have no geographical conflicts. However, with the prevalence of e-commerce and online shopping, companies are paying more and more attention to online shopping customers. The reporter compared the construction of similar Luolai home textiles, Fu Anna and Mengjie home textile online stores. Luolai built the best and has its own independent website; Fu Anna ’s official website online shopping page could not be opened, but there were direct sales stores in Taobao Mall; located in Hunan Mengjie Home Textiles has not yet built an online store.
The researcher said that according to the content of the announcement, this matter was not serious, and Fu Anna did not ask for compensation for the price, and only asked Luolai Home Textiles to compensate 10,000 in losses. But there is still something worth pondering among them. What happens in the month and month, why did it come out after a short time? It's completely possible to take things private, and why resort to legal means? Is there more confrontation between Luolai Home Textiles and Fuanna?
Fuanna said in this announcement that in addition to the losses in the prosecution request, Luolai Home Textiles was required to publish a statement in the "China Business News" and "China Intellectual Property News", except for trademark infringement and unfair competition.
In addition, some researchers said that Fu Anna's move can achieve her expectations or later, but to resolve disputes in this way, from another perspective, is it not to advertise to the Luolai home textile LOVO online store?
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