Furniture price increase is the general trend
Jilinsen's work is a leader in the plate industry. The price adjustment may cause the plate price to rise overall. This is not only the case for domestically produced plates, but there has also been news of price hikes recently in European EGGER. The rising prices of raw materials will undoubtedly squeeze the already slim profit margins of the furniture industry. "Due to the rising prices of raw materials including plates, sponges, paints, hardware, etc., and the increase in labor and transportation costs, furniture price increases are also objectively inevitable. Companies cannot digest the increasing costs themselves, and can only deal with them by raising prices." Mr. Meng Yifan, the general manager of Shaanxi Furniture Chamber of Commerce Vice President Unit-Dongfang Jiayuan Xi'an Boutique Furniture Plaza, said. According to reporters, some furniture manufacturers have been brewing a round of price hikes to ease the cost pressure by increasing the price. According to the sales person in charge of Meikemeijia's Xi'an store, the headquarters has received a price adjustment notice, and the prices of its furniture products have been increased by more than 10% on average. At the same time, Yifeng, Qumei and other brand furniture will also have different price increases.
Price increase or industry reshuffle
With the implementation of the new policy of national real estate regulation and control, the impact of the furniture industry will gradually show in three to six months, and the consumption of furniture is estimated to be reduced. In the interview, some furniture distributors also said that they will not increase prices for the time being. Instead, they will take into account the market situation to make a decision. But at the same time, it also acknowledges that the price of furniture will eventually increase, or adopt disguised price increase methods such as reducing the discount and discount rate, thereby reducing the sales risk brought by the price increase.
Industry experts said that due to the low technical content of the furniture industry and the large number of small furniture factories, the entire industry market is relatively chaotic. The increase in raw material prices will have a great impact on low-end furniture brands, and it is likely that a considerable number of small furniture companies will therefore close down; however, for large-brand furniture manufacturers, the impact is limited, but instead they can embark on the scale of innovation and research Road, improve the added value of products and services to adapt to market competition, thereby raising the threshold of the furniture industry and promoting the healthy development of the entire industry.
Rosewood and solid wood furniture rose more
"In this round of price hikes, rosewood and solid wood furniture have seen the most obvious increase." Meng Yifan said that because some Southeast Asian countries and regions that mainly produce rosewood restrict the production and export of rosewood, raw materials are scarce, plus rosewood Furniture is made by hand, technical talents are scarce, and the increase in labor costs has also prompted rosewood furniture prices to rise. Solid wood furniture is also generally affected by raw materials, prices have been in the process of general increase, while panel furniture and upholstered furniture have relatively small increases. "Since the end of last year, the price of solid wood furniture has been rising." A solid wood furniture dealer told reporters that as long as it is solid wood furniture, the overall increase is between 10% and 20%.
Home improvement industry implicated
As the real estate regulation storm spreads from the property market to the home improvement market, the home improvement market is likely to usher in a trough within half a year. The current real estate market has entered a situation where prices and prices have fallen, the owners are also on the sidelines, and the turnover of home improvement companies has been greatly affected. Zhang Jun, deputy general manager of Kuoda Decoration, said in an interview: "Furniture price increase will inevitably divert the owner's overall home renovation budget, and the home improvement industry will be affected to some extent.
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