E-commerce: Myth's Prospects and Confused State

Xiao Du, who is a graduate of a famous university in Hunan, is also the first batch of graduates since China established an e-commerce undergraduate program.

Xiao Du's new company is mainly to help small and medium-sized enterprises conduct e-commerce integrated marketing planning, helping them set up websites and how to better promote products on the Internet.

However, the biggest profit that Xiao Du has brought to the company at present is not from the e-commerce expertise of the bank he learned, but from the public relations business of some large-scale customers, such as the publicity and advertising of 7-day hotels and Shenzhen Telecom. And so on, through the spread of advertising to get the company's largest block of profits.

"The SMEs I contact with are more troublesome in e-commerce. First, output and income are not high. SMEs spend less on e-commerce, but they require a lot. The most troublesome is that some customers do not know that e-commerce. To promote their own needs is awkward.” Xiao Du felt a headache for such e-commerce customers.

However, the confusion and embarrassment of customers in e-commerce promotion and marketing are the things that Xiao Du feels most uncomfortable. Xiao Du said that in his contact with SMEs, 90% have been on the e-commerce, either to build their own websites, on Baidu, Google, or there is a standard template B2B e-commerce platform.

“Afterwards, I didn’t feel that there was a new promotion for marketing, but I also felt cheated.” Xiao Du recalled the faces of those customers. “Most of the former foreigners searched China’s business information through the Internet. Therefore, The first group of small and medium-sized enterprises involved in e-commerce accounted for the convenience of the first month of the building and made a fortune."

"However, when more and more people are accompanied by the spring weather of the industry's Web site and their brains are crowding into the e-commerce boat, they will find that only the venue for competition has changed its place. Perhaps you are in the middle of an online shop. It is your front and back neighbors in the real facade, but the competition itself has not changed. You still have to compete with the same players in the front and back, and you will return to the origin of commercial competition— price and quality. Reputation."

Before going on, in order to solve the confusion and embarrassment, so launched e-commerce. After that, I still feel embarrassed and confused. This is what many small and medium-sized business owners Xiao Du sees and feels after using e-commerce.

“Either Alibaba or Baidu or Google, in the final analysis, e-commerce is just a tool , and it is not a magic weapon that can push companies to a new climax.” Xiao Du believes that e-commerce platforms should not be deified, but he At the same time, it also admitted that e-commerce can indeed help companies effectively reduce costs.

In Shenzhen, Xiao Du’s small companies are particularly large, do websites, do Internet integration marketing, and assist companies in the e-commerce process. If you just pull a few people, you can set up a company. The competition is fierce.

Xiao Du said that while e-commerce cannot temporarily become the main income of the company's business, he believes that e-commerce can be successful only if it can diligently drill down at one point.