China's security equipment industry competition

First, the development status and characteristics of the international market

1, North American market

As the world's largest security market, the United States accounts for about 90%, Canada 8%, and Mexico 2%. U.S. group companies are the protagonists of the market, making it difficult for competitors to look back. However, they often appear in the role of manufacturers, adopt a transnational business model, and establish a wide range of strategic partnerships. About 80% of products require outsourcing. Second, in the North American market, Korean products and Taiwan products appear from time to time.

2, South America market

At the product level, there are fewer manufacturers and manufacturers in the South American market, mainly relying on US imports, such as DSC, Ademco, C&K, etc. In the past five years, various manufacturers have gathered, especially South Korean merchants, SAMSUNG, LG, and some not-so-known. Korean brands are everywhere and the competition is as strong as North America, especially price competition. In terms of product access, the majority of local manufacturers are mostly imported and wholesale installations because of their relatively small number of local manufacturers and many targeting Asian and European markets.

3, Asian market

With the rapid development of the security industry in the Asian market, people’s security awareness has gradually increased. The products on the Asian market are quite inclusive and include high, medium and low grades. In the development of the security industry, there is a clear demand for security products and a high quality requirement for products. Compared with the Americas and Europe, the Asian market is still in a stage of growth and needs to be further improved in terms of production, distribution, and market systems.

4, European market

Europe is usually divided into Southern Europe, Western Europe, Central Europe, Northern Europe and Eastern Europe. Western Europe's security market, represented by Germany, the United Kingdom, and France, accounts for 36% of the global security market. The price factor is one of the main features of the South European market. This market has strong acceptance of new products and diverse products. However, they are most concerned about prices, and hope that the cheaper the better.

5. Middle East Market

In recent years, with the change of the entire Middle East market environment and the emphasis on diversified economic development, the situation has become more turbulent. The security protection issue of the entire country has also been placed in an extremely important position. The demand for security products has shown a linear upward trend. The Middle East market has long been monopolized by developed countries such as the United States, Japan, Germany, the United Kingdom, and Spain. After the September 11th incident and the Iraq war, many countries in the Middle East have drawn back large amounts of money from European and American markets to find new investment markets and determine new investment directions. Middle Eastern countries hope to develop commodity trade with China. At present, the political and economic situation in the Middle East provides a historic opportunity for Chinese enterprises to enter the market on a large scale and make full use of their effective resources.

Second, China's security equipment market analysis

China's security technology has prevented the development of the industry. There have been more than 20,000 franchised or concurrently run companies. Large-scale security companies and group-listed companies with an annual output value of nearly 1 billion yuan have begun to appear. The market share of branded companies has been continuously expanding. The degree has changed the small and complete backward situation of China's security enterprises. Statistics from recent years show that the Chinese security industry has grown at an average annual rate of 15% to 30%.

With the continuous increase in market demand, all areas of security such as physical protection, burglar alarm, video surveillance, explosion-proof security inspection, entrance and exit control have achieved full development. The professional areas with the lowest annual growth rate are also above 15%. The development of video surveillance is rapid, with an annual growth rate of around 30%. In 2010, video surveillance products accounted for 50% of all electronic security products. The industrial connotation is also gradually enriched, forming a relatively complete industrial chain system integrating scientific research and development in the upstream, production and sales in the middle reaches, sales agency, design and construction, downstream maintenance and maintenance, alarm operation, and intermediary services.

Third, China's security equipment industry competition pattern

1, changes in market concentration

The major domestic manufacturers of video surveillance products include Hikvision, CSST, Zhejiang Dahua, Dali, Beijing Guotong Chuangan, Tianjin Tiandi Weiye, Yaan, Shenzhen Eric, Skyworth, Midea Bell, Jingyang, Zhuhai Stone Electronics, Changzhou Mingjing, Minton, TCL, H3C and more than 400 companies accounted for 50% of the domestic market. Major foreign brands include Panasonic, Sony, Tyco, Samsung, LG, Bosch, and Honeywell. There are numerous video surveillance product manufacturers and the competition is fierce.

There are approximately 600 access control equipment manufacturers in the country, most of which are located in Beijing, Guangdong, and Shanghai. The main production companies include Mencius, Shenzhen Jieshun, Fuji Intelligent, Che’an, Kesong, Huaming, Hongmen, and Beijing Exeay. Si et al. The market share of the top 10 manufacturers in sales is 20%. Foreign companies include Germany's Kabo, Speedbin, and Honeywell (Westinghouse), HID, etc., but their prices are not competitive. Therefore, the market share is small. In addition to the advantages of domestic enterprises in the development of system management software, the core technologies and chips of access controllers are still based abroad.

At present, there are about 550 anti-theft alarm manufacturers in the country. The main manufacturers are Shenzhen Horn, Mei'an, Ailian, Luoyang Kanglian, Guangdong Huachang Weiye, Quanzhou Hongtai, etc., and the sales share of the top ten manufacturers is about It is 30%. Foreign brands have an advantage in the anti-theft alarm market. Honeywell (Calvin, C&K), Japan's Ai Lifu, and Israeli EL have a strong market competitiveness in China.

2. Regional competition

The Pearl River Delta, Yangtze River Delta, and Bohai Rim rely on their advanced electronic technology and unique geographical location. In addition to the strong support of national policies, China has formed three major security industry bases, which concentrate 80% of China’s security product sales. Above, while other provinces add less than 20%. The common characteristics of these three major industrial bases are: centralized security electronic information companies, industrial chain tends to be complete, with considerable scale and supporting capabilities. Among them, the security industry belt centered on the Pearl River Delta has become China's largest and fastest-growing area with the largest number of products and types of security high-tech products. The Yangtze River Delta centered on Shanghai, Jiangsu, and Zhejiang has become a security protection. A key area of ​​product manufacturing; the Bohai Rim region has formed security industry clusters in Beijing, Liaoning, Shandong, and Tianjin.

IV. Forecast of Development of Security Equipment Industry in 2015

1. Market size forecast

With the increase in demand from the downstream markets such as city monitoring, transportation, and public facilities, as well as the support of national policies, China's security equipment industry will maintain rapid growth during the “Twelfth Five-Year Plan” period. It is estimated that by 2015, the industrial market scale will reach 2000. Billion, the average annual growth rate exceeds 15%.

2, industry demand growth forecast

By the end of the "Twelfth Five-Year Plan," the total output value of China's security industry will reach 500 billion yuan, and an added value of 160 billion yuan will be realized. The annual export product delivery value will reach 60 billion yuan and the annual growth rate will reach 20%. In 2010, the output value of China's security products was approximately 100 billion yuan, the total output value of the security industry was 230 billion yuan, and the proportion of security products was approximately 43.48%. Based on this ratio, by 2015, the output value of China's security products will reach 220 billion yuan.

3. Technical level forecast. Security equipment control will be developed in the direction of digitization, networking, intelligence, mobility, integration, and automation.

4, product development trends. With the gradual deepening of security applications for customers in industries such as public security, finance, transportation, and prisons, image integration and security integration are gaining more and more attention. Among them are high definition, integration and networking. In terms of high-definition, both the resolution, the display effect, and the fluency have been improved compared to the previous standard definition system. In terms of integration and networking, it is the prevalence of security solutions. With the increasing demand for systematic construction of security projects, the unified management of security subsystems has become a consensus.