In March, the exhibitions got together. The three major exhibitions in Guangdong, which had ended before, also pointed out the fashion trends of this year to countless householders. However, most of these exhibitions are wide and comprehensive, and the coverage is large. Custom home furnishing is not the only bright spot.
At present, the customized furniture market has completed the overall layout of the industry, and consumers have formed a certain understanding of the customized furniture brand. The eye-catching Shanghai Construction Expo and Guangzhou Custom Exhibition on March 26 were held at the same time. As a one-stop, large-scale exhibition of the entire industry chain, their arrival has given customized homes a stage to show their talents.
In the past few years, the custom-made furniture industry has surged, and custom-made furniture companies such as Shangpin Home Furnishing, Oupai, and Sofia have become the focus of the market. Next, let's take a look at what surprises these custom home brands brought us at the Shanghai and Guangzhou Double Show.
This year's Shanghai and Guangzhou Furniture Fair, Shangpin's home furnishing has completely ignited a new storm. Its most important key change is the comprehensive upgrade from the first-generation whole-house customization to the second-generation whole-house customization, which realizes a new business model in all aspects. innovation.
The design of Shangpin Home Furnishing's exhibition pavilion in China Construction Expo is mainly modern gray, with a big red Shangpin home furnishing logo, which is full of modern technology. A series of newly developed new products are neatly displayed in the exhibition hall, and a communication rest area is carefully set up.
In this exhibition, Shangpin Home Furnishing hopes to show a new model of whole-house customization and promote the development of whole-house customization in the industry to the second-generation whole-house customization. In 2019, Shangpin will continue to strengthen brand building, strengthen publicity and promotion, and let the brand take the lead.
As the leading brand and vane of the customization industry, Sofia made a stunning appearance at the Guangzhou Customs Exhibition and Shanghai Construction Expo. With the theme of "Exploration · Better Life" , under the corporate background of deepening the big home strategy, it presented a life and A home-made feast of perfect aesthetic integration!
At the scene of the construction fair, Sofia and Italian coffee brand-Barsetto Yum! Brought a new experience; Sofia wooden doors shocked the debut, attracting foreign investment for the first time, with the new brand idea of ​​"better materials and more peace of mind", seize the home with a new attitude New market track.
In addition, Mr. Yang Dong, the general manager of Sophia Huahe Door Industry Co., Ltd., briefly introduced the Sophia wood doors from the aspects of brand, marketing, and investment policies.
In 2019, the customization industry is changing. Kefan Customs follows the trend and strikes heavily in Guangzhou and Shanghai. The image was comprehensively upgraded to create a personalized home theme experience , which left a deep impression on the exhibitors. In addition, there were "Phantom", "Jazz Fascination" and other series of wonderful products.
Zhang Yu, President of Kefan Customs, accepted the "East China Furniture" full media interview to discuss the following development directions. First, fine design , full implementation of new products across the country; second, re-intelligence ; full production of the production base in Central Luan ... Thirdly, "support big business", "big alliance" and "re-help" are the core principles. Star signing activities are strengthened or other forms of promotion go deep into the terminal to enable dealers to market.
Redesign, strong products, brand building, Kefan Customization are creating an extraordinary business miracle with a brand-new design concept. I believe that with the passage of time, Kefan Customization will definitely open an era of simple and luxurious home furnishing.
In order to deeply cultivate the furniture market, Oupai has made frequent efforts in the whole-house customization technology innovation in recent years. The high-end customization concepts such as the Duke's family, Paris time, and the private world are refreshing, and many high-end new products have been unveiled at the double exhibition.
The participation of Oppa in the exhibition not only showed us the strength of Oppa customization, but also showed the new products of Oppa Home and the cutting-edge results achieved, which also demonstrated the brand strength and ambition of Oppa.
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